“ Cold calling sucks, but only when you suck at cold calling” - Rob Liano

How to call cold leads and close the sale

When it comes to sales, one of the most challenging tasks can be getting on the phone with a cold lead and closing the sale. Cold leads are potential customers who have yet to show any interest in your product or service.

However, with the right approach, you can turn these cold leads into paying customers.

Here are 7 tips to get on a call with a

cold lead and close the sale

Is it cold in here or is it just me? 🥶

1. Research your lead: Before you make the call, make sure you know as much as you can about your lead. This will help you tailor your pitch and build rapport. Look for information such as their industry, company size, and any recent news or developments.

2. Have a clear value proposition: Before you make the call, make sure you have a clear and compelling value proposition. This is the unique benefit that your product or service offers to your potential customer. Make sure your value proposition is clear and easy to understand, and that it addresses a specific need or pain point for the customer.

3. Make the call at the right time: Timing is everything when it comes to making a sales call. Avoid calling during busy times of the day, such as the beginning or end of the workday, or during lunchtime. Instead, aim to make the call during a quieter time of the day, when the person you're calling is more likely to be available to speak.

4. Build rapport: When you make the call, start by building rapport with the person you're speaking to. Ask how they're doing, and try to find some common ground. This will help to create a more relaxed and friendly atmosphere, which will make it easier to close the sale.

5. Ask questions: During the call, ask open-ended questions to understand the customer's needs and pain points. This will help you tailor your pitch and address specific concerns or issues. Make sure to listen actively and take note of the customer's responses.

6. Make the offer: Once you've built rapport and understand the customer's needs, it's time to make the offer. Be clear and specific about what you're offering, and highlight the benefits and value that your product or service provides.

7. Handle objections: When closing the sale, it's important to be prepared for any objections that the customer may have. Be ready to address any concerns they may have and offer solutions.

By following these tips, you can increase your chances of successfully getting on a call with a cold lead and closing the sale. Remember to be professional, confident, and persistent and you can close the deal.

Cold Calling Checklist:

Here is a quick checklist to get you started with you cold calls. Power through and reach your target!

• Research your lead

• Have a clear value proposition

• Make the call at the right time

• Build rapport

• Ask questions

• Make the offer

• Handle objections

Now take Action

Following these tips can increase your chances of successfully getting on a call with a cold lead and closing the sale. Remember to be professional, confident, and persistent, and you can close the deal.

In conclusion, getting on a call with a cold lead and closing the sale can be challenging, but it is definitely achievable with the right approach and mindset.

Remember to research your lead, have a clear value proposition, make the call at the right time, build rapport, ask questions, make the offer, and handle objections.

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