White Label Suite vs Apollo

Apollo helps you prospect.
White Label Suite lets you sell it.

Apollo is built for in-house sales teams. White Label Suite is the AI prospecting platform you rebrand as your own, with 8 search types, AI Agents and simple dollar-based usage, so you can resell it and keep the margin.

Book a Demo →See Pricing

Founded in 2021 · 2,500+ users · Sister company of Agency Support for HighLevel

White Label Suite Winner

Your domain, logo, colors and pricing
B2B, local, influencer & property data in one login
Flat plan fee, no user limit
Built for agencies to resell

Apollo

Apollo-branded, no white label
Focused on B2B contact data
Priced per seat, plus credits
Internal use only on standard plans

2021

Founded

2,500+

Users

500,000+

Searches run

10M+

Leads generated

The quick verdict: White Label Suite wins

Apollo is a capable sales tool. But if you want a platform you can own, brand and sell, there's no contest.

It's your product, not theirs

Put your domain, logo and colors on the whole platform. Your clients only ever see your brand.

A new recurring revenue stream

Set your own subscription tiers, bill clients directly and resell leads. Apollo's standard plans are for internal use only.

More ways to find leads

8 search types, from people and companies to local businesses, influencers and property owners, plus AI Agents on every plan.

Proven since 2021

2,500+ users, 10M+ leads generated, and a sister company, Agency Support for HighLevel, behind it.

White Label Suite vs Apollo, side by side

The features that matter most to agencies and growing sales teams.

Feature	White Label Suite	Apollo
White label & reselling
Rebrand as your own (domain, logo, colors)	White Label Suite ✓Fully white-labeled	Apollo ✕Not offered
Resell the platform to clients	White Label Suite ✓Built for reselling	Apollo ✕Internal use only on standard plans
Charge clients your own monthly subscription	White Label Suite ✓Your tiers, billed by you	Apollo ✕Not offered
Resell leads at your own markup	White Label Suite ✓Keep 100% of the margin (Unlimited plan)	Apollo ◑Requires a separate agreement
Client sub-accounts	White Label Suite ✓Unlimited on Pro & Unlimited	Apollo ✕Not built for reselling
Search & data
People Search	White Label Suite ✓Included	Apollo ✓Included
Company Search	White Label Suite ✓Included	Apollo ✓Included
Website Visitor identification	White Label Suite ✓Included	Apollo ✓Included
Buyer Intent Search	White Label Suite ✓Included	Apollo ✓Included
Domain Search	White Label Suite ✓Included	Apollo ◑Limited
Local business search	White Label Suite ✓Included	Apollo ✕Not offered
Influencer Search	White Label Suite ✓Included	Apollo ✕Not offered
Property & Mortgage Search	White Label Suite ✓Included	Apollo ✕Not offered
AI & automation
AI Agents	White Label Suite ✓AI Agent Builder on every plan	Apollo ✓AI assistant & agents
Scheduled searches on autopilot	White Label Suite ✓Any search type, daily or weekly	Apollo ✓Available
Pricing model
How you pay for the platform	White Label Suite ✓Flat plan fee, no user limit	Apollo •Per seat, per month
How you pay for data	White Label Suite ✓Dollar wallet, pay per lead found	Apollo •Credits that reset each billing cycle
Exporting your data	White Label Suite ✓Always free	Apollo •Selection limits vary by plan

✓ Full support · ◑ Partial or limited · ✕ Not offered. Based on each vendor's public website as of October 2026. Competitor offerings change, so confirm current details with each vendor. See the full feature comparison →

Four differences that change your business

Here's what actually changes when you move from Apollo to White Label Suite.

01 · White label

Sell software under your own brand

With White Label Suite, the platform becomes your product: your domain, your logo, your colors, your prices. You bill your clients directly and build monthly recurring revenue.

White Label Suite

Rebrand it, resell it, keep the margin

Apollo

Apollo's pricing page says its plans are for internal business use only. Reselling needs a separate agreement.

02 · Search breadth

B2B, B2C and real estate in one login

Go beyond B2B contacts. Find local businesses, influencers, website visitors, buyers showing intent, and property and mortgage owners, then enrich and verify them in real time.

White Label Suite

8 search types on every plan

Apollo

Focused on B2B contacts and companies

03 · AI Agents

Prospecting that runs while you sleep

Build an AI Agent once and it runs on your schedule: it finds leads, enriches them, writes a summary and intro, and routes each one to your CRM or email tool. Works with HighLevel, Keap, Groove Funnels, Sales Connector, Zapier and any webhook.

White Label Suite

Included on every plan; you only pay for the searches it runs

Apollo

Offers an AI assistant and agents for its own sales workflow

04 · Pricing model

No seat math. No credit math.

Pay one flat plan fee with no user limit, then fund a dollar-based wallet. You only pay for a lead once we find their email or phone, and exporting is always free.

White Label Suite

Flat plan + simple dollar wallet

Apollo

Per-seat pricing, with credits that don't roll over

Who should choose which?

Our honest take: for most agencies and growing teams, it's White Label Suite.

Choose White Label Suite if…

You run an agency and want your own branded prospecting software to sell
You're a HighLevel agency looking for recurring software revenue without hiring developers
You serve local, real estate, mortgage, home services or e-commerce clients that need more than B2B data
You want AI Agents filling your CRM on autopilot
You'd rather not pay per seat or juggle credits that expire each cycle

Book a Demo →

Apollo may fit if…

You're an in-house B2B sales team that only needs data for internal use
You just need a basic contact lookup tool, not a revenue stream
You have no plans to resell or white-label

Even then, White Label Suite can push leads straight into the CRM and email tools you already use.

Switching from Apollo is easy

No developers and no complex setup. Here's how it works.

Book a demo

See the platform live and map out how it fits your agency or sales team.

Make it yours

Connect your domain, upload your logo, set your colors and pricing. No code needed.

Get onboarded

Join our group onboarding sessions, held three times a week, and bring your existing lists for bulk lookup and enrichment.

Launch & sell

Run your first searches, switch on AI Agents and push leads straight into your CRM.

White Label Suite vs Apollo: FAQ

Straight answers to the questions we hear most.

What's the main difference between White Label Suite and Apollo?

Apollo is a sales intelligence platform for internal sales teams. White Label Suite is an AI prospecting platform that agencies rebrand and resell as their own, with 8 search types, AI Agents and a simple dollar-based wallet.

Can I resell Apollo under my own brand?

Not on standard plans. Apollo's pricing page says its plans are for internal business use only, and that using Apollo data to power external products, share with customers or resell requires a separate agreement with custom pricing. White Label Suite is built for reselling: your brand, your domain, your prices.

How does pricing compare?

Apollo charges per seat each month, and usage runs on credits that reset each billing cycle. White Label Suite has a flat plan fee with no user limit on any plan, and usage is paid from a dollar-based wallet. You only pay for a lead once we find their email or phone, and exporting is always free. See pricing.

Will my clients see the White Label Suite name?

No. The platform is fully white-labeled with your logo, your colors and your domain. Your clients only see your brand.

Are AI Agents included?

Yes. The AI Agent Builder and AI Tools are included on every plan. You only pay from your wallet for the searches and enrichments your agents run.

Do my clients pay you or me?

You. You set your own subscription tiers and bill your clients directly. You pay us for your plan plus the Wallet Funds you use. Advertised pricing must follow our Minimum Advertised Price (MAP) Policy.

Is it hard to switch from Apollo?

No. There's no code involved: connect your domain, upload your logo, set your pricing and start searching. We run group onboarding sessions three times a week, and you can bring your existing lists for bulk lookup and enrichment.