White Label Suite vs Bombora

Bombora flags the company.
White Label Suite finds the buyers.

Bombora is a B2B intent data company that feeds account-level signals into other tools. White Label Suite turns buying intent into real contacts with names, emails and phone numbers, inside an AI prospecting platform you rebrand and resell as your own.

Book a Demo →See Pricing

Founded in 2021 · 2,500+ users · Sister company of Agency Support for HighLevel

White Label Suite Winner

Intent audiences with real contact details
B2B and B2C buyers, plus 7 more search types
Published plans, no user limit
Your domain, logo, colors and pricing

Bombora

Account-level (company) intent signals
B2B only
Custom quotes, no public pricing
Data delivered into other platforms

2021

Founded

2,500+

Users

500,000+

Searches run

10M+

Leads generated

The quick verdict: White Label Suite wins

Bombora's intent data is respected across B2B. But a company name is not a lead. If you want in-market buyers you can contact, and a platform you can sell, it's White Label Suite.

From signal to contact

Buyer Intent Search returns people with verified contact details, so your team or your clients can reach out the same day.

B2B and B2C intent

Choose from 26,000+ ready-built intent audiences or build your own model, for business buyers and consumers alike.

It's your product, not theirs

Put your domain, logo and colors on the whole platform and sell intent data to your clients under your brand.

Pricing you can see

Published plans and a dollar wallet. Bombora pricing comes from a conversation with its sales team.

White Label Suite vs Bombora, side by side

The features that matter most to agencies selling intent-based leads.

Feature	White Label Suite	Bombora
Intent data
Buyer Intent Search	White Label Suite ✓Included	Bombora ✓Company Surge® intent
Contact details for in-market buyers	White Label Suite ✓Names, emails & phones when found	Bombora ◑Account-level signals
Consumer (B2C) intent	White Label Suite ✓Included	Bombora ✕B2B only
Website Visitor identification	White Label Suite ✓Included	Bombora ◑Visitor Insights
White label & reselling
Rebrand as your own (domain, logo, colors)	White Label Suite ✓Fully white-labeled	Bombora ✕Not offered
Resell the platform to clients	White Label Suite ✓Built for reselling	Bombora ✕Not offered
Charge clients your own monthly subscription	White Label Suite ✓Your tiers, billed by you	Bombora ✕Not offered
Resell leads at your own markup	White Label Suite ✓Keep 100% of the margin (Unlimited plan)	Bombora ◑Agency audience programs
Client sub-accounts	White Label Suite ✓Unlimited on Pro & Unlimited	Bombora ✕Not built for reselling
Search & data
People Search	White Label Suite ✓Included	Bombora ◑Limited
Company Search	White Label Suite ✓Included	Bombora ◑Limited
Domain Search	White Label Suite ✓Included	Bombora ✕Not offered
Local business search	White Label Suite ✓Included	Bombora ✕Not offered
Influencer Search	White Label Suite ✓Included	Bombora ✕Not offered
Property & Mortgage Search	White Label Suite ✓Included	Bombora ✕Not offered
AI & automation
AI Agents	White Label Suite ✓AI Agent Builder on every plan	Bombora ✕Not offered
Scheduled searches on autopilot	White Label Suite ✓Any search type, daily or weekly	Bombora ✓Ongoing intent updates
Pricing model
How you pay for the platform	White Label Suite ✓Published plans, no user limit	Bombora •Custom quote from sales
How you pay for data	White Label Suite ✓Dollar wallet, pay per lead found	Bombora •Not published

✓ Full support · ◑ Partial or limited · ✕ Not offered. Based on each vendor's public website as of October 2026. Competitor offerings change, so confirm current details with each vendor. See the full feature comparison →

Four differences that change your business

Here's what actually changes when you move from Bombora to White Label Suite.

01 · Contacts, not just accounts

Know who to call, not just which company

Bombora tells you which companies are researching a topic. White Label Suite's Buyer Intent Search hands you the people, with names, emails and phone numbers when we find them, ready for your CRM.

White Label Suite

In-market buyers with contact details

Bombora

Company-level intent signals you match to contacts elsewhere

02 · One platform

Intent, enrichment and outreach in one login

Bombora calls itself a data company, not a platform, and delivers its signals into other tools. White Label Suite is the platform: search, enrich, verify, then push leads to HighLevel, Keap, Groove Funnels, Sales Connector, Zapier or any webhook.

White Label Suite

8 search types, AI Agents and CRM delivery

Bombora

Data delivered into your CRM, MAP and ad tech

03 · White label

Sell intent data under your own brand

With White Label Suite, the platform becomes your product: your domain, your logo, your colors, your prices. Sell intent-based lead lists and client subscriptions instead of hours.

White Label Suite

Rebrand it, resell it, keep the margin

Bombora

Agency programs focus on ad audiences, under the Bombora brand

04 · Pricing model

No sales call to see a price

Pick a published plan with no user limit, then fund a dollar-based wallet. You only pay for a lead once we find their email or phone.

White Label Suite

Published plans + simple dollar wallet

Bombora

Pricing isn't published; you speak to an expert

Who should choose which?

Our honest take: if you need buyers you can actually contact, it's White Label Suite.

Choose White Label Suite if…

You run an agency and want to sell intent-based leads under your own brand
You're a HighLevel agency looking for recurring software revenue without hiring developers
You need contacts, not just company names, to start outreach today
Your clients sell to consumers as well as businesses
You want AI Agents finding and routing in-market buyers on autopilot

Book a Demo →

Bombora may fit if…

You're an enterprise B2B marketing team running account-based ad campaigns
You only need company-level signals, not contacts
You have no plans to resell or white-label

Even then, White Label Suite can push leads straight into the CRM and email tools you already use.

Switching from Bombora is easy

No developers and no complex setup. Here's how it works.

Book a demo

See the platform live and map out how it fits your agency or sales team.

Make it yours

Connect your domain, upload your logo, set your colors and pricing. No code needed.

Get onboarded

Join our group onboarding sessions, held three times a week, and bring your existing lists for bulk lookup and enrichment.

Launch & sell

Run your first searches, switch on AI Agents and push leads straight into your CRM.

White Label Suite vs Bombora: FAQ

Straight answers to the questions we hear most.

What's the main difference between White Label Suite and Bombora?

Bombora is a B2B intent data company that shows which companies are researching a topic and delivers those signals into other tools. White Label Suite is an AI prospecting platform that turns buying intent into contacts you can reach, with 8 search types, AI Agents and full white labeling for agencies.

Does White Label Suite give me contacts or just companies?

Contacts. Buyer Intent Search returns people who are showing real buying signals, and you only pay once we find their email or phone. You can start from 26,000+ ready-built intent audiences or build a custom intent model.

Does White Label Suite cover consumer intent?

Yes. Buyer Intent Search covers both B2B and B2C audiences. Bombora's intent data is focused on B2B companies.

Can I resell Bombora under my own brand?

Bombora offers agency solutions for building and measuring ad audiences, but it doesn't offer a white-label platform you can put your name on. White Label Suite is built for reselling: your brand, your domain, your prices, and your own client subscriptions.

How does pricing compare?

Bombora doesn't publish pricing; you speak to its team for a quote. White Label Suite has published plans with no user limit, and usage is paid from a dollar-based wallet. You only pay for a lead once we find their email or phone, and exporting is always free. See pricing.

Will my clients see the White Label Suite name?

No. The platform is fully white-labeled with your logo, your colors and your domain. Your clients only see your brand.

Is it hard to switch from Bombora?

No. There's no code involved: connect your domain, upload your logo, set your pricing and start searching. We run group onboarding sessions three times a week, and you can bring your existing lists for bulk lookup and enrichment.