White Label Suite vs Lead Forensics

Lead Forensics names the company.
White Label Suite names the visitor.

Lead Forensics identifies which businesses visit your website. White Label Suite's Website Visitor Search turns anonymous traffic into real names and contact details, for B2B and B2C sites, inside an AI prospecting platform you rebrand and resell as your own.

Book a Demo →See Pricing

Founded in 2021 · 2,500+ users · Sister company of Agency Support for HighLevel

White Label Suite Winner

Visitors matched to real people & contacts
B2B and B2C websites
No charge for a visitor we can't identify
Your domain, logo, colors and pricing

Lead Forensics

Identifies visiting businesses
Built for B2B websites
Quote-based, priced on your traffic
Reseller route by partnership

2021

Founded

2,500+

Users

500,000+

Searches run

10M+

Leads generated

The quick verdict: White Label Suite wins

Lead Forensics is a well-known B2B visitor ID tool. But if you want person-level visitor data, more ways to find leads and a platform you can sell as your own, it's White Label Suite.

Know who visited, not just where from

The White Label Suite SuperPixel matches traffic to real profiles and turns visitors worth following up into names and contact info.

B2B and B2C sites

Run visitor ID on agency clients of every kind: e-commerce, local services and real estate, not just B2B.

Your brand on day one

Every plan is fully white-labeled: your domain, logo, colors and prices. No partner application needed.

Visitor ID is just the start

Add People, Company, Local, Influencer, Buyer Intent and Property search, plus AI Agents, in the same login.

White Label Suite vs Lead Forensics, side by side

The features that matter most to agencies selling website visitor identification.

Feature	White Label Suite	Lead Forensics
Website visitor identification
Identify website visitors	White Label Suite ✓Person-level, with contact info	Lead Forensics ✓Company-level
Works for B2C websites	White Label Suite ✓B2B and B2C	Lead Forensics ✕Built for B2B
Contact details	White Label Suite ✓Names, emails & phones when found	Lead Forensics ◑Decision makers at visiting companies
Real-time alerts & CRM delivery	White Label Suite ✓Push to your CRM automatically	Lead Forensics ✓Alerts, routing & CRM integration
White label & reselling
Rebrand as your own (domain, logo, colors)	White Label Suite ✓Fully white-labeled, every plan	Lead Forensics ◑Reseller partners sell under their brand
Resell to clients	White Label Suite ✓Built for reselling	Lead Forensics ◑Reseller partner program
Charge clients your own monthly subscription	White Label Suite ✓Your tiers, billed by you	Lead Forensics •Not published
Client sub-accounts	White Label Suite ✓Unlimited on Pro & Unlimited	Lead Forensics •Not published
Search & data
People Search	White Label Suite ✓Included	Lead Forensics ✕Not offered
Company Search	White Label Suite ✓Included	Lead Forensics ◑Visiting companies only
Buyer Intent Search	White Label Suite ✓Included	Lead Forensics ◑On-site behavior only
Local business search	White Label Suite ✓Included	Lead Forensics ✕Not offered
Influencer Search	White Label Suite ✓Included	Lead Forensics ✕Not offered
Property & Mortgage Search	White Label Suite ✓Included	Lead Forensics ✕Not offered
AI & automation
AI Agents	White Label Suite ✓AI Agent Builder on every plan	Lead Forensics ✕Not advertised
Automated lead workflows	White Label Suite ✓AI Agents route leads to your CRM	Lead Forensics ✓Automate plan
Pricing model
How you pay for the platform	White Label Suite ✓Flat plan fee, no user limit	Lead Forensics •Custom quote, based on your traffic
How you pay for data	White Label Suite ✓Dollar wallet, pay per lead found	Lead Forensics •Priced on traffic & leads uncovered
Users	White Label Suite ✓No user limit	Lead Forensics ✓Unlimited users

✓ Full support · ◑ Partial or limited · ✕ Not offered. Based on each vendor's public website as of October 2026. Competitor offerings change, so confirm current details with each vendor. See the full feature comparison →

Four differences that change your business

Here's what actually changes when you move from Lead Forensics to White Label Suite.

01 · Person-level ID

From a company name to a real contact

Lead Forensics tells you which businesses are on your site. the White Label Suite SuperPixel matches visitors to real profiles and enriches them into names, emails and phone numbers you can follow up with.

White Label Suite

Visitors become contacts

Lead Forensics

Visiting businesses, plus decision-maker contacts

02 · Any kind of client

Visitor ID for B2B and B2C

Most agency clients aren't B2B software companies. White Label Suite identifies visitors for e-commerce brands, local services and real estate as well as B2B sites, so one product works across your whole book.

White Label Suite

B2B and B2C websites

Lead Forensics

Built for B2B website traffic

03 · White label

Your brand, no application needed

Lead Forensics offers a reseller partner program with bespoke pricing. With White Label Suite, every plan is white-labeled: your domain, your logo, your colors, your prices, and a sub-account for each client.

White Label Suite

Rebrand it, resell it, keep the margin

Lead Forensics

Referral, co-selling and reseller partnerships by application

04 · Pricing model

Know your cost before the demo

Pick a published plan with no user limit, then fund a dollar-based wallet. There's no charge for a visitor we can't identify, and exporting is always free.

White Label Suite

Published plans + simple dollar wallet

Lead Forensics

Quote-based, priced on your website traffic

Who should choose which?

Our honest take: for agencies selling visitor ID to clients, it's White Label Suite.

Choose White Label Suite if…

You run an agency and want to sell website visitor identification under your own brand
You're a HighLevel agency looking for recurring software revenue without hiring developers
Your clients include B2C sites: e-commerce, local services, real estate or home services
You want names and contact details, not just company names
You want more than visitor ID: AI Agents plus 7 more search types

Book a Demo →

Lead Forensics may fit if…

You're a B2B company that wants company-level visitor insight for your own sales team
You only need to know which companies visited
You're happy with quote-based pricing tied to your traffic

Even then, White Label Suite can push leads straight into the CRM and email tools you already use.

Switching from Lead Forensics is easy

No developers and no complex setup. Here's how it works.

Book a demo

See the platform live and map out how it fits your agency or sales team.

Make it yours

Connect your domain, upload your logo, set your colors and pricing. No code needed.

Get onboarded

Join our group onboarding sessions, held three times a week, and bring your existing lists for bulk lookup and enrichment.

Launch & sell

Run your first searches, switch on AI Agents and push leads straight into your CRM.

White Label Suite vs Lead Forensics: FAQ

Straight answers to the questions we hear most.

What's the main difference between White Label Suite and Lead Forensics?

Lead Forensics identifies which businesses visit your website, for B2B sales and marketing teams. White Label Suite's Website Visitor Search matches visitors to real people with contact details, works for B2B and B2C sites, and comes inside an AI prospecting platform agencies rebrand and resell as their own.

Does White Label Suite identify individual visitors or just companies?

The White Label Suite SuperPixel matches website traffic to real profiles and turns the visitors worth following up with into names and contact info. There's no charge for a visitor we can't identify.

Can I resell Lead Forensics under my own brand?

Lead Forensics offers referral, co-selling and reseller partnerships, and its reseller partners run the sales process under their own brand with bespoke pricing. White Label Suite is white-labeled on every plan: your domain, your logo, your colors, your prices, with no partner application.

How does pricing compare?

Lead Forensics doesn't publish prices. Its pricing page says cost is based on your website traffic and the leads it uncovers, with unlimited users. White Label Suite has published plans with no user limit, and usage is paid from a dollar-based wallet. See pricing.

What do I need to run website visitor identification?

Install the script on each site you track. Every site running it needs a clear privacy policy, the required consents, and cookie or tracking notices, and it can't be installed on sites directed to children under 13.

Will my clients see the White Label Suite name?

No. The platform is fully white-labeled with your logo, your colors and your domain. Your clients only see your brand.

Is it hard to switch from Lead Forensics?

No. There's no code involved beyond adding the tracking script: connect your domain, upload your logo, set your pricing and start identifying visitors. We run group onboarding sessions three times a week.